Menachem Dukes


 Menachem Dukes, Co-Founding Executive Director of Embrace Sportz, Inc., brings more than a decade of professional and lived experience in sports performance, functional movement, fitness nutrition, and a depth of holistic approaches to healing. Menachem is a former Division 1 athlete from Michigan State University with a Master’s Degree in Sports Management from the University of Miami. As a strategist, director, coach, and father, Menachem carries an indelible pathway to global youth sports through innovation, inclusiveness, and integrity.


Shaka Dukes


Shaka Dukes is a co-founder and current vice-Chief of Sportz for Embrace Sportz. Shaka Dukes is a former division 1 track and cross country athlete from Michigan State University where he competed as varsity lettered athlete from 2008-2102. Mr. Dukes has since pursued a career in the fitness and wellness industry as a Sports Performance Specialist and co-founder of Zulu Fitness in 2017. Shaka  wanted to combine both worlds of sports and fitness, so he continued his education earning degrees in exercise science and earning his Masters in Sports Administration from the University of Miami. As a proud father of 2 and Detroit Native; Shaka is a product of DPS, as he is an alum of  Mumford High School (08).  Mr. Dukes has been applying his knowledge and expertise by serving communities across the country, and looks forward to continuing building the youth in Detroit through his non-profit Embrace Sportz , encouraging sports participation for underprivileged youth.


Kevin Jackson

Co-Founder/Chief of Operations

 Kevin B. Jackson is the Chief of Operation at Embrace Sportz, leading the nonprofit to new sports partnerships and engagements that will bring value to Detroit’s youth. Mr. Jackson has served as a lettered Big Ten athlete, and as a board member for Michigan State University’s Athletic Department Council from 2008-2013, and has also consulted on procurement projects for the State of Michigan and Nike Inc. Jackson, raised in Detroit's west-side neighborhood of Rosedale Park, is a proud product of DPS, as he is an alum of Golightly Educational Center (04)and Martin Luther King Jr. Senior High School (08). In his profession, Mr Jackson leverages his JD/MBA, from Michigan State University, in consultation and advisement for executives and innovators within retail.