Menachem Dukes


With paramount execution, Mandela Dukes engages the necessary depth of holistic healing through keen sports performance, functional movement, fitness nutrition and the layered art of biomechanics. As co-founder of Embrace Sportz, Mandela is a refined, prepared and consistent expert focusing on the meaningful building blocks of youth uplift. He brings forth lifelong sport exposure and unflinching commitment as a track and cross country runner, former Division 1 athlete from Michigan State University, master trainer and Master’s Degree holder from the University of Miami where he secured the high level knowledge imperative for niche expertise in sport management. Mandela’s vital contribution to children’s lives through incomparable sport programming development and leadership derives from his determination to be the example for the next generation of activated and agile spirits eager to excel and to have fun while improving themselves not only physical, but mentally. A proud native of both Detroit and The Bay, Mandela Dukes thrives in his pursuit of excellence with conscious agency over youth impact. Strategist, director, coach, accountability architect and father, Mandela Dukes is carving an indelible pathway to global youth sport innovation that is inclusive and integrity-led. 


Shaka Dukes


Shaka Dukes is a co-founder and current vice-Chief of Sportz for Embrace Sportz. Shaka Dukes is a former division 1 track and cross country athlete from Michigan State University where he competed as varsity lettered athlete from 2008-2102. Mr. Dukes has since pursued a career in the fitness and wellness industry as a Sports Performance Specialist and co-founder of Zulu Fitness in 2017. Shaka  wanted to combine both worlds of sports and fitness, so he continued his education earning degrees in exercise science and earning his Masters in Sports Administration from the University of Miami. As a proud father of 2 and Detroit Native; Shaka is a product of DPS, as he is an alum of  Mumford High School (08).  Mr. Dukes has been applying his knowledge and expertise by serving communities across the country, and looks forward to continuing building the youth in Detroit through his non-profit Embrace Sportz , encouraging sports participation for underprivileged youth.


Kevin Jackson

Co-Founder/Chief of Operations

 Kevin B. Jackson is the Chief of Operation at Embrace Sportz, leading the nonprofit to new sports partnerships and engagements that will bring value to Detroit’s youth. Mr. Jackson has served as a lettered Big Ten athlete, and as a board member for Michigan State University’s Athletic Department Council from 2008-2013, and has also consulted on procurement projects for the State of Michigan and Nike Inc. Jackson, raised in Detroit's west-side neighborhood of Rosedale Park, is a proud product of DPS, as he is an alum of Golightly Educational Center (04)and Martin Luther King Jr. Senior High School (08). In his profession, Mr Jackson leverages his JD/MBA, from Michigan State University, in consultation and advisement for executives and innovators within retail.